A well-calibrated marketing strategy can set your brand up for success.

While the principles of developing a marketing strategy remain the same, in 2022 alone, we've seen a significant shift toward different types of content, such as short-form videos. So, for example, you need to start with a customer problem, conduct a SWOT analysis, track your competitors, and try to identify their weaknesses to differentiate yourself.

The rise and fall of new platforms is astonishing (looking at you, Mark Zuckerberg—we were shocked when you announced something called Meta!).

Don't forget what the global pandemic threw at us (the effects of which continue to this day!). As a result, all businesses are undergoing digital transformation faster than ever before.

In short, what worked well for your marketing strategy in the past may not work the same today.

With this in mind, you need to understand everything you need to know to create a marketing strategy and optimize it over time.

Let's first take a closer look at what exactly a marketing strategy means.

This may seem like a fairly simple term, so simple that we don't even need to define it.

But upon closer inspection, you'll discover that many practical concepts begin with this simple concept!

At first glance, this seems like an overview of advertising and lead generation. But when you bring this concept into the real world, you'll find it's much more complex!