A website is a crucial component to your business's marketing and sales success, but how do you get started, and how can you build a website strategy that aligns with your marketing and business goals?

Everyone knows that a website is good for business. Think about it: when you're interested in a product or service, one of the first things you do is check out its website to learn more. But a website on its own isn't enough; developing a clear strategy for your website's layout, design, and content is essential for a successful business.

Whether you're preparing to launch a website or already have one, your business needs a website strategy. You must develop one that will enhance the effectiveness of your digital presence and make your website more beneficial to you and your potential customers.

In fact, any modern marketing strategy requires a website strategy.